The announcement – made today at the Liberty Stadium – ended months of speculation where everybody believed it was going to happen but nobody would confirm it officially.<\/p>\n
But in a launch at the Liberty Stadium, the Swans announced their partnership with Umbro as well as confirming a continuation of Swansea.com as the club's main sponsor.<\/p>\n
Speaking at the launch Swans vice-chair Leigh Dineen said "We are delighted to team up with UMBRO. As a club we have worked extremely hard to attract a brand partner that matches the huge ambition of this football club.<\/p>\n
"Having clinched promotion to the Championship, UMBRO will help the club progress to a new level – on and off the field.<\/p>\n
"As our support has continued to grow substantially over the last few seasons, the demand to satisfy our fans' merchandising needs has also increased dramatically.<\/p>\n
"This deal will help take us to a new level and I'm sure the fans will be delighted with the quality and range of merchandise for the coming season.''<\/p>\n
Leigh's words were echoed by both Andrea Morris and Simon Marsh from the Swans and Umbro respectively <\/p>\n
Swansea City's Business and Merchandise Manager, Andrea Morris, said: "The deal is an exclusive agreement which means that only the club shop, Debenhams and our website will stock the club's official UMBRO merchandise. <\/p>\n
"Since our move to the Liberty Stadium we've had three fantastic seasons. Our growth in merchandise sales has helped the club operate on a sound financial footing which, in turn, has gone a long way to establishing a promotion-winning team on the pitch.<\/p>\n
"I'm sure the fans will not only give our new kits the big thumbs up, but also our exciting new range of leisurewear.<\/p>\n
"We all look forward to a long and successful partnership with Umbro."<\/p>\n
UMBRO's Director of Football, Simon Marsh, added: "I'm delighted to have added Swansea City Football Club to our existing portfolio of contracted clubs here in the UK.<\/p>\n
"We created a strategy some three years ago which was geared towards creating a greater presence for the brand in its domestic market. <\/p>\n
"By securing an initial three year agreement with the Swans, it will ensure the brand has a presence in South Wales for the foreseeable future. It also further enhances the brands geographical representation within the UK.<\/p>\n
"During this period the supporters can expect some innovative new products, a selection of which will be available from the first week in June 08.<\/p>\n
"We very much look forward to the next three years and hopefully this will be a platform for the club to go on and achieve even greater success both on and off the field in the future."<\/p>\n","protected":false},"excerpt":{"rendered":"
The announcement – made today at the Liberty Stadium – ended months of speculation where everybody believed it was going to happen but nobody would confirm it officially. But in a launch at the Liberty Stadium, the Swans announced their partnership with Umbro as well as confirming a continuation of Swansea.com as the club's main […]<\/p>\n","protected":false},"author":453,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"cybocfi_hide_featured_image":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-7272","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/jackarmy.net\/wp67\/wp-json\/wp\/v2\/posts\/7272","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jackarmy.net\/wp67\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jackarmy.net\/wp67\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jackarmy.net\/wp67\/wp-json\/wp\/v2\/users\/453"}],"replies":[{"embeddable":true,"href":"https:\/\/jackarmy.net\/wp67\/wp-json\/wp\/v2\/comments?post=7272"}],"version-history":[{"count":0,"href":"https:\/\/jackarmy.net\/wp67\/wp-json\/wp\/v2\/posts\/7272\/revisions"}],"wp:attachment":[{"href":"https:\/\/jackarmy.net\/wp67\/wp-json\/wp\/v2\/media?parent=7272"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jackarmy.net\/wp67\/wp-json\/wp\/v2\/categories?post=7272"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jackarmy.net\/wp67\/wp-json\/wp\/v2\/tags?post=7272"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}