League Re-Branding

Division One becomes "The Championship"

Division Two becomes "League One"

Division Three becomes "League Two"

Coca Cola will be the title sponsors for the next three seasons and the competition will be formally known as The Coca Cola Football League. Therefore, the full and formal titles for the three individual league competitions are:

Coca Cola Football League Championship

Coca Cola Football League One

Coca Cola Football League Two

The idea is to build on the growth which professional football has experienced in recent seasons – The League recently announced its highest attendance figures for 40 years. The aim is to brighten the financial outlook for League clubs and enable them to begin closing the monetary gap that exists with the Premiership

To reflect its new set of names, The Football League has also revealed a re-designed logo to succeed the organisation’s previous identity which has been in use since The League’s centenary in 1988.

League representatives say the new naming strategy represents the first stage of a wider re-branding exercise that seeks to strengthen perceptions of The Football League and its competitions by emphasising both the quality of football on offer at League grounds and also the integral role football clubs play in their local communities. In some quarters the announcement received a mixed reaction, being seen as "window dressing" to broader issues.

Pros:

• The Championship is a term steeped in the history of The League and will help place renewed emphasis on it’s status

• It better reflects the The League’s status as one of Europe’s leading competitions – with the number of supporters attending, the quality of the stadia and it being the gateway to the Premiership

• It will help a commercial audience re-evaluate their perceptions of The League

• This is turn will help raise sponsorship and reduce the gap between The League and the Premiership

Cons:

• A rebranding exercise lacks real substance and will not make The League more important

• It is confusing having both a Premiership and a Championship

• It takes The League even further away from it’s original format of Divisions 1-4

• It gives the lower Leagues too much credit; the old Division 4 now being known as League Two

• The money spent on re-branding could have been better spent elsewhere

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