The Swansea City manager took the first steps on the road to spending that sum yesterday with a £3m bid for Watford's Danny Graham and he knows that is not likely to be his only movement of the summer as he works' with the club's biggest ever budget.
He told the Western Mail “There’s not a need to rebuild – we have a great group of players already and the first year is about the need to keep tapping into the great spirit we’ve built up here, we only want a few to come to add to that – of the right type and the right quality.
“We haven’t talked exactly about the kind of figures and money we have, but we enter into the Premier League with a real advantage in that we go there not owing millions and millions or needing to clear debts.
“We’ll have – as they say in Wales – a tidy sum.
“And it’s taken the club three decades to get here so we’re going to fight like hell to stay here.
“That means we’re not going to just dip a toe in – but we won’t go in feet first either.
“We’re going to have a go by adding a few players of quality to the outstanding group we’ve already got and then hopefully we can grow year on year.
“There’s targets – but there will only be certain types.
“There won’t be a case of restricting wages or not really having a go and we will understand the value of someone who can keep us in the league that we may have to pay for – but at the same time we won’t be going down the road of £40-£50,000-a-week for players.
“That’s something we understand and respect, but we will do our very best because it’s taken so long to get here we want to stay here.”