“A Model Football Club” But Expansion Has To Happen…

Monday, 27 July 2015, 11:49
1 min read

The Swans wage bill is comparable with the likes of Everton, Newcastle and Stoke which gives you the idea of where we are trying to compete at the moment but also highlights just how hard it is to break any further up the table.

If you classed the Premier League top six as Chelsea, the two Manchester Clubs, Arsenal, Tottenham and Liverpool then the smallest wage bill from those six is ร‚ยฃ103m for Spurs, which is more than the Swans overall turnover.

Arsenal have a wage bill of ร‚ยฃ166.4m, Chelsea ร‚ยฃ193m, Liverpool ร‚ยฃ144m, Man City ร‚ยฃ205m and Man Utd a staggering ร‚ยฃ215m. However for each of the six clubs their percentage against total income is lower than the Swans who are one of the higher percentages in the Premier League.

The report highlights just how important a stadium expansion is with matchday income just ร‚ยฃ9.2m compared to say someone like Sunderland at ร‚ยฃ16m or Aston Villa at ร‚ยฃ12.8m. Commercially we are also lagging behind many of our Premier League rivals at just ร‚ยฃ8.8m although this is an increasing figure but we can only dream of the commercial income say of Man Utd at ร‚ยฃ189.3m, a staggering amount of money.

The TV deal money as we know goes up next season so that gives us more income to play about with but we need to consider matchday revenue as well as commercial if we are to continue our model management.

Of course all of this is a mile away from where we were a few years ago when it was bucket collections to pay player wages and shows the amazing amounts of money dealt with in the Premier League.

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Images courtesy of Getty Images, Athena Picture Agency and Swansea City Football Club.

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