The Swans have shopped local for their new shirt sponsors, finally shaking the tag of online gambling companies by extending their partnership with Swansea University who will now see their name and logo across all the Swans shirts as a result.
It has long been a criticism of the club that shirt sponsorship was provided by gambling sites – often unheard of before the link up with the Swans – which also meant that junior shirts would largely be blank and therefore not the same shirt that the players would be wearing.
Whilst it is key that the club should look to maximise all sponsorship opportunities there was always a balance to be struck between the best sponsorship deal against the maximum possible number of shirt sales. A link up with a vastly expanded and award winning local University makes sense and not only benefits both the Swans and the University but helps spread the name of both of the partners wider than before.
From the University point of view they get the additional exposure that a Championship Club can bring whilst for the students in the City it can help form an affiliation with the club that may not have existed without the partnership link up.
The exact amount of the partnership deal has not been reported but with the University links already around stand and training sponsorship together with our Fairwood training ground this feels a much better deal all round for the club and enhances our links with the City as opposed to several years where it feels like we have come away from them.
The announcement on the club’s new kit for the 20/21 season is expected later in the week with the club’s official Twitter continually reporting on the journey from abroad!
All of the kit has landed! 🛬
Our 2020-21 @JomaSportUK kit has arrived at our warehouse, stay tuned! 👀 pic.twitter.com/XuTSkQElaR
— Swansea City AFC (@SwansOfficial) August 17, 2020