Swansea City owners talking to new investors

Monday, 30 January 2023, 7:00
5
2 mins read

Swansea City owners are in talks with potential new investors into the football club although it has been confirmed that there is no confirmed new investment received as yet.

It has long since been speculated that the owners are actively looking for new investors – whether partial investment or for a full sale of the club – but now the speculation is over with the news that they have been in talks with potential investors.

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The confirmation was given by the Swans Trust in their latest minutes where they stated ” the owners have been speaking to potential investors over the past few months. The club
will update us if any investment is confirmed.”

The current ownership module – led by Steve Kaplan and Jason Levien – took over the club in 2016 and have attracted much criticism in that time not least for the way in which the purchase of the club was handled.

However, it is the criticism over the daily management that has been the most noticeable with the only investment into the club since that takeover being the converted loan note from Jake Silverstein that was converted last year.

It is not known who the investors are that the ownership group are speaking to nor is there any clue as to whether it is a significant investment that is being sought.

โ€œWe will be relentless in our determination to continually improve this club โ€“ and we have the financial resources to do so.ย  ย We will be competitive and we will outwork our opponents on the pitch and in the boardroom,โ€ were the words of Kaplan and Levien when they sealed the deal to buy a majority stake in Swansea City.

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The introduction of Jake Silverstein to proceedings on the face of it appeared to be a positive sign and the early stages suggested that he would play a much more active part in the proceedings than his counterparts.ย  ย This much has probably been true but the criticism remains clear from large sections of the fanbase together with the frustrations that those operating day to day in SA1 appear to be undergoing.

The club’s financial footing remains a difficult one to balance and the need to recoup some income through player sales is as evident now as it ever has been.ย  That in turn does suggest that an investment is needed into the club so there is a definite need for these discussions to continue.

The flip side is that any investment will almost certainly see the Trust’s share be diluted even further and the worrying aspect of the Trust statement is that they will be “told” when the investment is confirmed which backs up the belief that there is no consultation with the Trust over essential decisions any more.

We await how this one may develop over the coming weeks and months and where this moves the ownership position of Swansea City to.

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Images courtesy of Getty Images, Athena Picture Agency and Swansea City Football Club.

5 Comments

  1. Rest assured any decision taken will be made to suit the owners not the club.This is the way they work with DC United and their basketball team in Australia .These are becoming dark days for us .Looking at the feel good factor created by Wrexhamโ€™s inspiring owners makes it even harder for us to bear .We have a day and a half left to sign our first player in this transfer window.A good right back and a pacey front player would just about do us -and of course a replacement for Benda . Not a huge ask.

  2. Seriously, what os the point of the Trust having any shares?
    It has done nothing positive for the Swans since 2014 at the latest. Owning more than 1/5th of the club, but making no investment, its only interest in recent years has been cause problems.
    We are in position we dreamed of being for decades โ€ฆ good league standing and solvent.

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Phil Sumbler

Been watching the Swans since the very late 1970s and running the Planet Swans website (in all its current and previous guises since the summer of 2001 As it stood JackArmy.net was right at the forefront of some of the activity against Tony Petty back in 2001, breaking many of the stories of the day as fans stood against the actions where the local media failed. Was involved with the Swans Supporters Trust from 2005, for the large part as Chairman before standing down in the summer of 2020.

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