On the evening of August 13, 2025, Swansea City held its first fans’ forum of the new season at the Swansea.com Stadium. The event, which was streamed live on Swans TV, saw a packed-out function room as supporters had the opportunity to directly question the club’s key decision-makers. The panel, moderated by Kev Johns MBE, was comprised of CEO Tom Gorringe, director of football Richard Montague, and head coach Alan Sheehan, making his first appearance at a fans’ forum since being appointed to the role. The forum provided an open and transparent platform for the club to address a wide range of topics, from on-field performance and transfer activity to off-field matters and the club’s long-term vision.
One of the most prominent topics of discussion was the club’s transfer activity, both in terms of new signings and potential departures. With the summer transfer window still open, fans were eager for updates on the squad. Alan Sheehan spoke at length about the team’s needs and the work being done behind the scenes to strengthen the squad. He emphasized the importance of bringing in players who not only have the right technical ability but also the right character and mentality to fit into the club’s culture. Richard Montague provided insight into the club’s recruitment strategy, highlighting a data-led approach to identifying talent and ensuring any new additions align with the club’s long-term goals. The panel provided an update on the progress of a potential loan deal for Malick Yalcouyé from Brighton, which was a subject of much speculation leading up to the forum.
Fans also raised questions about the club’s recent high-profile investors, including Luka Modric and Snoop Dogg, and the impact their involvement would have on the club’s finances and ambitions. Tom Gorringe was keen to stress that these investments were strategic and designed to help the club grow sustainably. He clarified that the new investors were not a quick fix but a commitment to the club’s long-term vision. The CEO provided details on how this new financial backing would be used, including investments in the academy, stadium infrastructure, and, where appropriate, the playing squad. This part of the forum was a real highlight, as Gorringe’s answers provided clarity on an area that had generated significant media attention and fan curiosity.
Tactics and on-pitch performance were, as expected, a central theme of the evening. Alan Sheehan, in his first fans’ forum appearance, was candid and forthright. He discussed his philosophy and the style of play he is trying to implement, stressing the importance of an attacking, possession-based approach while also ensuring the team is defensively solid. Sheehan acknowledged that there would be challenges and that building a successful team takes time, but he expressed confidence in his players and the direction the club is heading. He also addressed a number of specific questions about player roles and formations, demonstrating a clear and detailed understanding of his squad. The head coach’s honest and passionate responses were well-received by the audience, who appreciated his direct communication.
Beyond the transfers and on-field matters, a number of other topics were addressed. The club’s continued commitment to fan engagement was a key point, with Tom Gorringe referencing the club’s recently published Fan Engagement Plan for the 2025-26 season. He admitted that the club had not met all of its fan engagement targets in the previous year but outlined a clear plan to improve, including holding a minimum of two forums per season, publishing regular ownership updates, and increasing communication through surveys and working groups. Gorringe also touched on the club’s wider community initiatives and the importance of strengthening ties with supporters and the local area.
Overall, the fans’ forum was a resounding success. The atmosphere was positive and constructive, with fans showing a great deal of respect for the panel and the answers they provided. The club’s leadership was praised for its transparency and willingness to engage with supporters on difficult subjects. The forum provided a valuable opportunity for the club to communicate its vision, address concerns, and build a stronger relationship with the fanbase. It was an evening that underscored the importance of open dialogue and collective effort, setting a positive tone for the season ahead.
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