Swansea City finds itself once again at a crossroads, with Vitor Matos emerging as the apparent favourite to take the manager’s job. The reaction among supporters has been predictably mixed. Some have already written him off, dismissing his credentials without much knowledge of what he brings to the table. Others are cautiously intrigued, pointing to his time alongside Jürgen Klopp at Liverpool as evidence of a pedigree worth respecting. Yet football rarely deals in guarantees. Paul Clement once worked under Carlo Ancelotti, and we all know how that story ended in South Wales. The truth is simple: working with great managers neither guarantees success nor ensures failure.

What makes this moment particularly difficult to judge is the lack of clear, in‑depth football knowledge at the club’s core. Fans are left piecing together fragments of information, trying to gauge whether Matos is the right man based on reputation rather than lived evidence. That uncertainty breeds cynicism, and cynicism is a dangerous currency in football. It shortens the rope before a manager has even taken his first training session.

Matos, if appointed, will walk into a club where patience is in short supply. Supporters have endured years of upheaval, too many managerial changes, and too many promises that failed to materialise. The instinct to groan at the first sign of trouble is understandable, but it is also self‑defeating. A new manager needs backing from day one, not suspicion. The rope he is given will already be shorter than most, and those who disagree with the appointment from the outset will be quicker to pull it tighter.

This is the reality of modern football culture. Managers are judged before they have managed, and reputations are shredded before they have been earned. Swansea fans know this cycle all too well. Yet if Matos is indeed the man, the only fair course is to judge him on what he does here, not on assumptions or borrowed comparisons. The club needs stability, and the supporters need to resist the temptation to write the ending before the first chapter has even been written.

Who is Vitor Matos?

Vitor Emanuel Soares Matos, born in 1988 in Vila Nova de Gaia, Portugal, is a coach whose journey has been anything but ordinary. Inspired by José Mourinho’s Champions League triumph with Porto in 2004, Matos set his sights on coaching from a young age. By 21, he was already managing Valadares’ under‑19s before moving to Trofense, and in 2011 he joined Porto’s academy. There he worked across age groups from under‑9s to under‑17s, while also serving as an analyst for the under‑19s and Porto B.

His career then took him abroad, spending two years in China with Shandong Luneng as a technical coordinator and youth coach. Returning to Porto in 2018, he became assistant manager of the B‑team before making the leap to Liverpool in October 2019. At Anfield, Matos was appointed elite development coach under Jürgen Klopp, tasked with bridging the gap between academy prospects and the first team. His role was pivotal in smoothing the pathway for young players, ensuring they were tactically and mentally prepared to step into senior football. Liverpool’s Premier League title in 2020 coincided with his early years on Merseyside, and he was widely credited as a “connector” between Klopp’s staff and the club’s youth system.

After five years at Liverpool, Matos left in 2024 alongside Klopp and Pepijn Lijnders. He briefly joined Lijnders at Red Bull Salzburg in Austria, before taking his first senior managerial role at Marítimo in Portugal’s Liga Portugal 2 in June 2025. Early results have been mixed, but his philosophy is clear: high pressing, fast transitions, and a commitment to intensity reminiscent of Klopp’s Liverpool.

At just 37, Matos has already built a résumé that spans Porto’s academy, Chinese football, Liverpool’s first team environment, and now senior management in Portugal. Whether Swansea appoint him or not, his career shows a coach shaped by elite influences but determined to carve his own path.

He Deserves Our Support

As referenced earlier, the instinct among supporters is often to judge a new manager before he has even stepped onto the training pitch. That reflex is understandable after years of upheaval, but it is also damaging. If Vitor Matos is appointed, he will inherit not just a squad but the weight of expectation from a fanbase that has grown weary of false dawns. The rope he is given will already be shorter than most, and those who doubted the decision from day one will be quicker to tighten it.

This is where patience becomes more than a virtue; it becomes a necessity. Swansea have cycled through managers at a pace that has eroded trust and stability. Each change has promised something new, yet too often delivered only disruption. Matos, whatever his background, cannot succeed if he is judged by the ghosts of those who came before him. He must be allowed to write his own story here.

Working alongside Jürgen Klopp at Liverpool is no small achievement, but as noted earlier, Paul Clement’s time with Carlo Ancelotti reminds us that pedigree alone is no guarantee. The lesson is not to dismiss Matos because of comparisons, but to recognise that his success will depend on what he builds in Swansea, not what he once observed elsewhere.

Supporters have a role to play in that process. Backing a manager from day one does not mean blind faith; it means giving him the chance to prove himself without the constant shadow of cynicism. After too many years of managerial changes, this appointment, if it is Matos, must be treated as a turning point. The club needs stability, and the supporters need to resist the temptation to write the ending before the first chapter has even been lived.

Football Operations Need Football People

As referenced earlier, one of the lingering concerns around Swansea City is not just who sits in the dugout, but who shapes the decisions that lead to that appointment. The names most often associated with the managerial hunt are Tom Gorringe and Adam Worth. Both are undoubtedly competent in their fields, and both have a place within the club’s structure. Yet for many supporters, their prominence in football operations raises questions.

Football is unlike any other business. It demands not only analytical expertise but also lived knowledge of the game’s rhythms, its culture, and its unique pressures. Gorringe and Worth may excel in their respective areas, but neither resonates within the wider football world in the way that seasoned football operators do. That disconnect is what unsettles supporters. It is not a criticism of their ability, but a reminder that football decisions carry a weight that spreadsheets and strategy alone cannot capture.

The recent investment of Luka Modrić, surreal as it still feels to see his name linked with Swansea, has not yet translated into the kind of football credibility that many hoped it would. A marquee name does not automatically propel the club toward better managers or players. What matters is the daily football knowledge embedded in the club’s decision‑making, and that is where supporters continue to feel a gap.

None of this is to dismiss the work being done behind the scenes. Gorringe and Worth are part of a broader team, and their skills have value. But as the search for a new manager unfolds, the question remains whether Swansea has enough football voices at the table. If Matos is appointed, his success will depend not only on his own qualities but also on the support and understanding of those guiding the club’s direction. Football operations need football people, and that truth should never be forgotten.

This concern is also another reason why cynicism surrounds the appointment. As much as those behind the scenes are judged on transfers, they will be heavily judged on this decision. The choice of manager is the most visible reflection of their influence, and supporters will not hesitate to measure their credibility against the outcome.

So what if…?

If Vitor Matos is indeed the man chosen to lead Swansea City, then the appointment will mark another significant chapter in the club’s modern history. He is young, ambitious, and shaped by experiences at some of the game’s highest levels. Yet he is also untested as a senior manager in British football, and that reality cannot be ignored.

Supporters will naturally debate the wisdom of the decision, but the truth is that no appointment comes without risk. What matters most is how the club and its fans respond. If Matos is given the time and trust to implement his ideas, Swansea could benefit from a fresh perspective and a manager determined to prove himself. If patience runs out too quickly, the cycle of instability will only continue.

As noted earlier, the concern over football operations and the influence of non‑football voices adds another layer of cynicism to the debate. Those behind the scenes will be judged not only on transfers but heavily on this appointment. For Matos, that means the stakes are higher than ever.

Ultimately, the choice of manager is the most visible reflection of the club’s direction. If it is Matos, he deserves the chance to show what he can bring. Supporters may remain hesitant, but the only fair path is to back him from day one. Swansea needs stability, and Matos, if appointed, should be given the rope to prove he can deliver it.

This article first appeared on JACKARMY.net.

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By Phil Sumbler

Been watching the Swans since the very late 1970s and running this website (in all its current and previous guises) since the summer of 2001 As it stood JackArmy.net was right at the forefront of some of the activity against Tony Petty back in 2001, breaking many of the stories of the day as fans stood against the actions where the local media failed. Was involved with the Swans Supporters Trust from 2005, for the large part as Chairman before standing down in the summer of 2020.

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3swan

Mel Nurse

2,431 messages 504 likes

Yes a balanced view.
Also from his point of view it can either boost his career or lessen his future chances.

If it is him that he has a massive job, to convince the team as well as fans.

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Whaleoilbeefhooked

First Team Player

271 messages 86 likes

Sorry but That article smelt of Ai to me.

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3
3swan

Mel Nurse

2,431 messages 504 likes

Could well be, but Phil will have had to put in some criteria.

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Smurph

Roger Freestone

7,311 messages 4,772 likes

Not the AI debate again 🥴

Phil has written more articles for this site than we've had hot dinners.

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Smurph

Roger Freestone

7,311 messages 4,772 likes

On the topic of Chris Davies, anyone else feel like we dodged a bullet there?

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sit_down_jack

First Team Player

429 messages 431 likes

Earlier in the season, yes. I think Birmingham have picked up recently though. The one I lament the most is Eustace, proven himself as a good manager at this level, although yet to challenge near the top, that’s mostly because he was bizarrely sacked by Birmingham and seems like he’s in a different job every season.

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tardylum

First Team Player

335 messages 170 likes

Not at all. People massively overreacted to a couple of weeks of mixed results. They have looked like one of the better teams in the league this season as time goes on and he coached them to a dominant league win last year. They have resources and good players but there are no real signs of him being anything other than a competent coach and we have seen many coaches do poorly with good players and resources before. The expectation that they would come up and steamroller the league was a little unrealistic. According to xG they have the 4th best attack and and best defence. I do not know if he would have succeeded here because of the state of us and our players but he has not failed for us to act like we had a lucky escape.

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Vetchonian

Alan Waddle

735 messages 179 likes

It would be interesting to see what was being posted when we appointed Martinez who had zero experience as a coach....he was still only a player at lowly Chester.

Yes we were only lg1 then but he had zero coaching experience when he was appointed.
Of course he knew the club and the players and had Curt and Pascoe to support but still no experience.

Coaches also have different skills and abilities some are just that goad coaches skilled at improving players skills and also communicating the head coaches tactics plan and vision..and whilst they are good at that they may not be able to take the step up to be the tactician and the one in charge.

What strikes me is where does the club go?

We havent in recent years really been the sort of club that employs "journeymen" managers...and who out there would people think we should try?

Mowbray,Warnock, do we look at Garry O'Neill,Liam Manning,Carrick?
I would expect finances may prohibit the employent of the younger ones of these...despite us apparantly about to spend a handsome sum in compo for Mantos so would that money be better invested in experience?

Would any of those names above fit into the club?
Who does everyone think we should be targeting?

Have we as a club become too transfixed with our past and the success gaines with the appointment of "unknown",left field coaches.

We have tried "experienced" coaches recently albeit from lower leagues...and this didnt work so what should we do....maybe this time it might be another ,Toshack,Martinez moment or possibly a Rodgers scenario appointing a manager who had failed elsewhere.

What is critical it has to be right this time

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Stopthebus

First Team Player

162 messages 108 likes

The club during the Martinez days was completely different to now. The expectations were fairly low (I know we got to the playoffs with Jackett but we weren’t expected to be contenders).

Our most recent managers at the time were Kenny Jackett (previously an assistant at QPR), Brian Flynn (only experience at Wrexham) & Nick Cusack (no previous management experience). The expectation was so low.

We are now comparing new managers to the likes of Rodger’s, Laudrup, Potter & Martinez who have all gone to manage at Elite level (bar Laudrup). The expectation is 100 times higher because we can compare to past appointments

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Glyn1

Tommy Hutchison

1,495 messages 153 likes

It didn't smell of AI to me though. I'm sure Phil used AI so it read more smoothly but it wasn't any more than that, because there weren't any 'triplets' in it.

AI loves, loves, loves triplets and uses them excessively (lists of three, e.g. blood, sweat and tears / faith, hope and charity) which are fine in small doses but AI goes overboard with them. Go back to some of the earlier articles for examples.

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Vetchonian

Alan Waddle

735 messages 179 likes

But as I said Martinez had zero coaching experience when he was appointed yet look what he achieved,Rodgers had not been succesful at Reading and Watford....and had been out of work for a year when we appointed him.
So the comparisons are similar neither Martinez or Rodgers had any accolades as coaches when we appointed them it was thier achievments here which took them to the higher levels....before we have them a chance they were nobodys in terms of coaching .

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