Planet Swans Archives|
Bidding Starts For Naming Rights |
|
The consortium behind the new stadium at Swansea is formalising the bidding process to find a sponsor to take on the ‘Naming Rights’ for the 20,200 capacity venue. Unveiling the first pictures of how the £27m venue will look when it opens this summer, the consortium also revealed details of the ‘Naming Rights’ package, rumoured to be worth around a quarter of a million pounds per season. Following tentative discussions with a number of major brands, the consortium is now inviting official tenders for the stadium’s ‘Naming Rights’ with a view to securing a headline sponsor by June 30th of this year. In terms of comparable advertising value alone, the ‘Naming Rights’ package is worth in excess of £500,000 per season. This includes full on-stadium branding, on-pitch advertising, access to stadium hospitality and conference suites, a corporate box, complimentary tickets, billboard advertising and full roadside signage. Both clubs also receive widespread media exposure, both in Wales and across the whole of the UK. From 3Com Park in San Francisco to the Reebok Stadium in Bolton, major sponsors are buying the ‘Naming Rights’ to the homes of successful sports teams. Already being heralded as one of the best in Europe, the new stadium at Swansea will be home to the city’s renowned rugby union and football sides – The Ospreys and Swansea City FC. As well as being the UK’s first specially-built, dual-purpose, rugby union/football stadium, the venue also features a 30,000 capacity for music events, plus 29 corporate hospitality boxes and conference space for 1000 guests. Ashley Donlan is Chief Executive of sports marketing company Bastion, the company which has been tasked with finding a sponsor to take on the ‘Naming Rights’. says, “The new stadium features some of the best facilities outside the FA Premiership and is the perfect home for two of Wales’ best sides. With more than 500,000 passionate fans expected to watch the Ospreys and the Swans next season, we’re looking to work with the right brand to ensure success both on and off the field. This is a huge opportunity for a major brand to really work with two highly ambitious clubs and become part of the city’s social fabric,” he adds. The new stadium, completely enclosed with four covered stands merging to form one arena, has also installed some of the best facilities in the UK in order to attract new supporters, especially women and families. As Donlan explains, “We’ve worked extremely hard to get this right from the state of the art pitch to the focus on providing all fans with a great match experience.”
Images courtesy of Getty Images, Athena Picture Agency and Swansea City Football Club.
 
Forum Latest
Latest from Blog
Swans TV: Swansea City v Southampton | Highlights | U21s
. . .Watch some of the key moments from the Swans' 21's Premier League Cup game against Southampton at the Joma High Performance Centre. For more information, as well as all the latest Swansea City AFC news, log onto the club's official website at http://www.swanseacity.com Subscribe on YouTube: http://www.youtube.com/SWANSPLAYER Like…
Swans TV: Burnley v Swansea City | Highlights
Watch all of the key moments from the Swans' Championship clash against Burnley at the Turf Moor Stadium. For more information, as well as all the latest Swansea City AFC news, log onto the club's official website at http://www.swanseacity.com Subscribe on YouTube: http://www.youtube.com/SWANSPLAYER Like us on Facebook: http://www.facebook.com/SwanseaCityFC Follow us…
Swans TV: Burnley v Swansea City | The Full Match
. . . . . .watch all of the key moments from the Swans' Championship clash against Burnley at the Turf Moor Stadium. For more information, as well as all the latest Swansea City AFC news, log onto the club's official website at http://www.swanseacity.com Subscribe on YouTube: http://www.youtube.com/SWANSPLAYER Like us…
Swans TV: Burnley v Swansea City | Extended Highlights
. . .watch all of the key moments from the Swans' Championship clash against Burnley at the Turf Moor Stadium.…
Swans TV: Luke Williams on Burnley F.C. | Reaction
. . .Luke Williams talks to Swans TV following his side's 1-0 loss against Burnley at Turf Moor. For more information, as well as all the latest Swansea City AFC news, log onto the club's official website at http://www.swanseacity.com Subscribe on YouTube: http://www.youtube.com/SWANSPLAYER Like us on Facebook: http://www.facebook.com/SwanseaCityFC Follow us…
|