The kit – revealed this morning on the official site – is made by new club manufacturers Umbro who have taken over from Macron as the provider for this season.
Swansea City's vice-chairman, Leigh Dineen, said: "As a club we worked extremely hard to attract a brand partner that matches the huge ambition of this football club.
"As our support has continued to grow substantially over the last few seasons, the demand to satisfy our fans' merchandising needs has also increased dramatically.
"This kit, together with our new range of leisurewear, will help take us to a new level and I'm sure the fans will be delighted with the quality and range of merchandise for the coming season in the Championship.''
The shirts will cost £40 for short sleeved and £45 for long sleeved versions and the club shop is open from 10-4 on Saturday and 11-5 on Sunday for sales.
You can view more pictures of the new kit at the official site here