As the summer transfer window truly heats up in July 2025, Swansea City finds itself embroiled in a familiar dance of incomings, outgoings, and tantalizing speculation. Fresh off a mid-table finish in the 2024-25 Championship season, the Swans, under manager Alan Sheehan, are clearly aiming for a coveted playoff push, as evidenced by their early transfer activity and ambitious targets. However, with the financial realities of the Championship always a factor, the club’s agility in the market will be key.
Confirmed arrivals have already set the tone for Swansea’s intentions. The significant £5 million capture of Swedish winger Zeidane Inoussa from BK Häcken, who bagged 11 goals last season, signals a clear desire to bolster the attacking third. This investment is crucial for a team that only managed 51 goals in 46 Championship matches last term. Joining Inoussa are promising young striker Bobby Wales from Kilmarnock, and experienced free agents Cameron Burgess and Ricardo Santos, both defenders, adding much-needed depth and leadership at the back. Ethan Galbraith also comes in from Leyton Orient, aiming to strengthen the midfield.
However, the transfer window is rarely a one-way street. Swansea have already seen several departures, including the emotional retirement of club icon Joe Allen, and the exits of Kristian Pedersen, Cyrus Christie, Jon McLaughlin, Kyle Naughton, and Nathan Tjoe-A-On, all on free transfers. Harry Darling has also departed for Norwich City. These departures, while creating space in the squad and on the wage bill, highlight the need for astute replacements.
The biggest ongoing saga seems to revolve around the central midfield. Swansea’s wishlist reportedly places a capable “number six” midfielder at the very top. Nottingham Forest’s Lewis O’Brien has been a figure of keen interest, but the financial demands, including potential Premier League-level wages and a reported £5 million bid from Hull City, appear to be a significant hurdle. While Liam Henderson (Empoli) and Jean Claude (Yokohama) have been mentioned as alternatives, and Ethan Galbraith has arrived, the club might need to adjust its sights if O’Brien remains out of reach. The potential departure of Jay Fulton, whose significant salary is a known issue, could further accelerate the need for midfield reinforcements, although the club reportedly prefers a sale or a loan with a part-payment.
Attack, despite the arrival of Inoussa and Bobby Wales, remains an area of active speculation. There’s a lingering feeling that a new striker might still be on the agenda, with Bobby Wales seen more as a future prospect. The name of former Swansea striker Oli McBurnie has surfaced, although reports suggest no concrete approach has been made, with his name merely on a list of potential options. The future of Jerry Yates is also uncertain. The club is reportedly open to offers for the forward, who has a year left on his contract, with Blackpool reportedly keen on bringing him back. Josh Ginnelly’s injury-plagued spell also casts doubt on his long-term future. Meanwhile, there’s a developing situation around winger Ronald, who has attracted interest from clubs in Brazil and Mexico, though no firm bids have yet materialized. Should he depart, it could prompt Swansea to explore options in wide areas, despite feeling well-stocked with the arrival of Inoussa. Links to Kwame Poku of Peterborough United (who moved to QPR) suggest the club is indeed bracing for potential movement in this department.
Defensively, the eye-catching capture of Cameron Burgess and Ricardo Santos has gone some way to address the departure of Harry Darling. However, there’s a feeling that more depth in the heart of the defence, and particularly in the full-back/wing-back areas, could still be beneficial. The preference seems to be for versatile players who can cover multiple defensive roles.
Overall, Swansea City’s transfer policy under Alan Sheehan and Sporting Director Richard Montague appears to be one of calculated ambition. They have shown a willingness to invest in key areas, particularly upfront, but remain acutely aware of financial constraints and the need to balance the books. The ongoing efforts to offload higher earners like Jay Fulton and Jerry Yates underscore this approach. As the August 9th season kick-off draws closer, the coming weeks will undoubtedly see more twists and turns in Swansea’s summer transfer narrative, as they strive to build a squad capable of challenging for promotion.
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Mel Nurse
Alan Curtis
Ivor Allchurch
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