Charlie Morgan - AU Vodka

[Neath_Jack]

Been discussed on here before, but they estimate the three partners to be worth £40m each :shock:

https://www.walesonline.co.uk/whats-on/food-drink-news/swansea-au-vodka-morgan-raspberry-24802597

Fair play to them, creating this in an already saturated drinks market.

Anyone know the background of the Quinn chap? I wonder if this little mob will end up purchasing us one day.

 

[Best_loser]

I would hazard a guess that could well happen someday , not sure how much profit the company makes and that valuation is probably on potential future sales that may or may not happen , I would think the best thing for them would be a buyout by a big beverage company

 

[Neath_Jack]

I would hazard a guess that could well happen someday , not sure how much profit the company makes and that valuation is probably on potential future sales that may or may not happen , I would think the best thing for them would be a buyout by a big beverage company

I'll be surprised if a big drinks company hasn't already had a sniff about the place to see what's what.

 

[JackSomething]

I was having a meal in a pub in Redditch last week and there were 3 bottles of AU vodka behind the bar. Probably more of those than any other single drinks producer.

Well done to them on their success, they spotted an opportunity and have exploited it brilliantly. As much as Morgan would have had a leg up getting started given the family's money and connections, it's good to see he wants to make his own money rather than live off the family cash.

Edit: Double checked and the pub was an independent, so not part of the distribution deal AU have with some chains.

 

[Dr. Winston]

Quinn is the son of the guy who owns/owned Dr. Organics and a big chunk of Mumbles. Not short of a few bob either.

They saw a gap in the market and have done well. Obviously a bit easier to do so with family cash behind them but they still had to get the product out there. They've been very savvy with the marketing as far as I can see. Not much conventional advertising but lots of social media. Think they paid Floyd Mayweather quite a lot of money to pose with their stuff in Instagram.

A few big names have made a serious profit in the premium spirits trade in recent years so it'll be interesting to see how far they go. If they can make inroads in the States then the sky is the limit.

 

[Pegojack]

As Neathjack said, wanna buy a football club, boys?

 

[Neath_Jack]

Quinn is the son of the guy who owns/owned Dr. Organics and a big chunk of Mumbles. Not short of a few bob either.

They saw a gap in the market and have done well. Obviously a bit easier to do so with family cash behind them but they still had to get the product out there. They've been very savvy with the marketing as far as I can see. Not much conventional advertising but lots of social media. Think they paid Floyd Mayweather quite a lot of money to pose with their stuff in Instagram.

A few big names have made a serious profit in the premium spirits trade in recent years so it'll be interesting to see how far they go. If they can make inroads in the States then the sky is the limit.

Ah he's related to those Quinns is he. I've met Quinn senior a couple of times, seemed okay.

 

[dickythorpe]

As alluded to , they paid Mayweather.

They have a phenomenal product.
Whilst firms that did coffee vodkas went bust, they stepped in with a limited edition and cleaned up .
Savvy

 

[BrynCartwright]

Has anybody tried it..?..is it any good..?...never really been into vodka....but up for a taste test

 

[dickythorpe]

Has anybody tried it..?..is it any good..?...never really been into vodka....but up for a taste test

They've extended the range lately with Pineapple vodka.
The best sellers are Blue Raspberry and Fruit Punch.
There is also cherry, watermelon and plain.

Very popular despite being more expensive.

 

[Pegojack]

Has anybody tried it..?..is it any good..?...never really been into vodka....but up for a taste test

Got sick as a mangy dog on multiple vodka and limes at a classmate's 16th birthday party back in the early 70s and had to be carried home. Since then, never been able to go near it without wanting to chuck up my guts. Just a whiff is enough.