The Jack Army Roars: A New Dawn at Swansea City

[swansnews]

The Jack Army Roars: A New Dawn at Swansea City

It’s just past mid-July 2025, and as a lifelong Swansea fan, I can honestly say I haven't felt this buzz around the club in years. The air is thick with antic

jackarmy.net

 

[Blackpooljack]

I'm not sure if i posted it here or on t'other site or if indeed i'd only said it to myself but at 61 i wasn't sure i'd see Premier League football again now i'm damn certain i will.....up the 'kin Swans

 

[cadleigh]

Excellent article, Phil. Couldn't agree more, although I do have mixed feelings about the prospect of Premier League football - I quite enjoy being able to (mostly) get tickets to games without too much difficulty, at a (usually) affordable price and (for the most part) going to those games thinking we probably stand a decent chance of coming away with something.

Small typo at the end of paragraph four.

 

[Risc]

Excellent Phil.

As I've said previously it's time now for everyone to pull in same direction there's big plans for the club. New dawn 100% correct.

 

[Vetchonian]

Whilst Andy Coleman dropped some major ones...surely we have to thank him for making all this happen?
Would Cravett and Cohen be here without him? And then Modric and Snoop

 

[exiledclaseboy]

Whilst Andy Coleman dropped some major ones...surely we have to thank him for making all this happen?
Would Cravett and Cohen be here without him? And then Modric and Snoop

That’s a bit like saying Germany is booming now cos Hitler fucked it up in the first place.

 

[Vetchonian]

Wasnt it Coleman who brought in Cohen and Cravett and brokered the take over?
Without him we might still be stuck with Jase and Steve.
Your comparison is way off....

 

[Dillwyn the Dog]

Excellent article, Phil. Couldn't agree more, although I do have mixed feelings about the prospect of Premier League football - I quite enjoy being able to (mostly) get tickets to games without too much difficulty, at a (usually) affordable price and (for the most part) going to those games thinking we probably stand a decent chance of coming away with something.

Small typo at the end of paragraph four.

We simply HAVE to expand - the new owners I’d wager will agree - especially as there’s one apparently coming on board to buy the stadium

 

[Dillwyn the Dog]

Great article btw - this has the feel of going into our L1 Winning season but a level up and with much more exciting players

 

[cadleigh]

We simply HAVE to expand - the new owners I’d wager will agree - especially as there’s one apparently coming on board to buy the stadium

Agree 100%. I did an analysis a few years back about ground capacity and average league position. While there are a few outliers, ground capacity is the key predictor of relative success over time. Of course you have to fill those seats, but to be a credible Championship/Premiership yo-yo team you need to have a capacity of 25k+. Right now our ground capacity suggests we should be lower Championship/League 1 yo-yo. We need the extra seats and more importantly we need the marketing to get the next generation into the habit of supporting the Swans week in and week out

 

[Dillwyn the Dog]

Agree 100%. I did an analysis a few years back about ground capacity and average league position. While there are a few outliers, ground capacity is the key predictor of relative success over time. Of course you have to fill those seats, but to be a credible Championship/Premiership yo-yo team you need to have a capacity of 25k+. Right now our ground capacity suggests we should be lower Championship/League 1 yo-yo. We need the extra seats and more importantly we need the marketing to get the next generation into the habit of supporting the Swans week in and week out

If we had a capacity of 30-35k and we averaged 22 it would be a lot easier to get fans permanently involved, especially the young uns. If we got back to the PL and the pricing was right it would be filled no question.

 

[Itchysphincter]

That’s a bit like saying Germany is booming now cos Hitler fucked it up in the first place.

That's a bit harsh on Hitler.

 

[Andrew - North Hill]

Great article btw - this has the feel of going into our L1 Winning season but a level up and with much more exciting players

Bit much, I think.

We've not seen these players play a competitive match yet.

In any case, that was then, this is now. Roberto was the right man for us at that time. While Sheehan did really well in his first 4-5 months, we're about to find out what he's really made of.

I think for me it's a case of be optimistic, yes - but let's not get too excited just yet. We're still 3-4 players short as I write.

Let's see.

 

[Longlostjack]

If we had a capacity of 30-35k and we averaged 22 it would be a lot easier to get fans permanently involved, especially the young uns. If we got back to the PL and the pricing was right it would be filled no question.

So important to get the kids watching. As Lisa pointed out - why not try dynamic pricing. There shouldn’t be empty seats in these days of algorithms and AI.