A Critical Look at Swansea City's 2025/2026 Kit Delay: Unpacking the Frustration and Financial Fallout

[swansnews]

A Critical Look at Swansea City's 2025/2026 Kit Delay: Unpacking the Frustration and Financial Fallout

As the calendar inches past mid-July 2025, a palpable sense of unease and frustration permeates the Swansea City fanbase. The reason? The conspicuous absence of

jackarmy.net

 

[Andrew - North Hill]

If we were switching supplier I could understand. For example, Liverpool haven't yet unveiled their new kit because they're switching from Nike to Adidas on 1 August.

But that doesn't apply to us. It's a bit amateurish tbh.

I personally don't care, kits stopped fitting me a long time ago. But it means a lot to a lot of people, especially kids. It's commercial suicide leaving it this late, summer holidays coming up, people will be away and might come back skint. It'll hit sales for sure.

 

[jrthejack]

I love how the club’s response to this article is Snoop Dogg

 

[PSumbler]

Just seen that video now, all I can say is if that’s the new shirt then the shirt designers have hit a new level of changing pretty much nothing to try and fleece everyone

 

[jrthejack]

Agreed. Badge looks stuck on too! I wonder if it's a prototype or something

 

[Swansea93]

Agreed. Badge looks stuck on too! I wonder if it's a prototype or something

Looks like it is the official top as it’s being advertised on the site.