Club accounts

[Cwmbwrla Floatabout]

Or anyone else on non remotely decent offers.

I hope the 'We need 6 wingers, five strikers, 10 centre backs and 24 full backs' Brigade will STFU in the transfer windows from now on.

2 wingers would be nice.

 

[Swans Jack]

I am not even gonna attempt to pass any opinion that can be taken serious. I like many have 0 clue how to run a club or how it all works. All I'll say is, I imagine at some point in next few years we will start see things improve based on plans set in place and sponsorships etc. Again based on what Is happening with Snoop etc.

 

[Dr. Winston]

Losses like this and we're still planning (apparently) to spend a hefty eight figure sum buying the stadium this Summer.

As long as ownership is happy to keep pumping the cash in and we stay within the rules I suppose it's OK, but I'd much rather a bit of financial sense set in and Championship clubs stop spending tens of millions chasing a place in th Prem.

I suspect the only way really to force that is to put an end to the parachute payments that give relegated clubs who don't have incompetent chairmen who have already mortgaged most of your future income a massive advantage from day one.

 

[Londonlisa2001]

So the accounts have finally been filed.

Not available to the public as yet as Companies House are processing but Kieran Maguire has posted a snapshot on twitter which makes for frankly grim reading.

Swansea City submit 24/25 accounts: figures
️Revenue £22.3m 3%
️Wages £29.0m 6%
️Wages 130% of revenue 3%
️Underlying loss £28.8m 14%
️Player sale profits £8.1m 22%
️Pre tax loss £21.6m 42%
️Player purchases £10.7m 80%
️Gross squad cost £19.9m 17%
️Accumulated losses £60.7m

Wages as 130% of revenue is insane. Particularly given league performance.

Other bits that stood out for me:

Commercial income dropped to £5.9m in 2025 from £7.8m in 2024 and £9.5m in 2023.

Wages rose from £26.6m in 2023 and £27.3m in 2024 to £29m in 2025.

And the cost of the highest paid director which had been £185k in 2023 and £178k in 2024 was £335k in 2025.

As I’ve said before, we will need to see this year’s accounts to judge if there is any positive movement since but there no escaping the fact that this is really dreadful.

 

[Neath_Jack]

So the accounts have finally been filed.

Not available to the public as yet as Companies House are processing but Kieran Maguire has posted a snapshot on twitter which makes for frankly grim reading.

Swansea City submit 24/25 accounts: figures
️Revenue £22.3m 3%
️Wages £29.0m 6%
️Wages 130% of revenue 3%
️Underlying loss £28.8m 14%
️Player sale profits £8.1m 22%
️Pre tax loss £21.6m 42%
️Player purchases £10.7m 80%
️Gross squad cost £19.9m 17%
️Accumulated losses £60.7m

Wages as 130% of revenue is insane. Particularly given league performance.

Other bits that stood out for me:

Commercial income dropped to £5.9m in 2025 from £7.8m in 2024 and £9.5m in 2023.

Wages rose from £26.6m in 2023 and £27.3m in 2024 to £29m in 2025.

And the cost of the highest paid director which had been £185k in 2023 and £178k in 2024 was £335k in 2025.

As I’ve said before, we will need to see this year’s accounts to judge if there is any positive movement since but there no escaping the fact that this is really dreadful.

I posted that in the Vipotnik thread this morning, look’s abysmal.

 

[Londonlisa2001]

I posted that in the Vipotnik thread this morning, look’s abysmal.

Oh sorry - I didn’t see that. I haven’t looked at that thread. Apologies.

But yes, agreed. It’s really dreadful.

 

[bakajack]

So the accounts have finally been filed.

Not available to the public as yet as Companies House are processing but Kieran Maguire has posted a snapshot on twitter which makes for frankly grim reading.

Swansea City submit 24/25 accounts: figures
️Revenue £22.3m 3%
️Wages £29.0m 6%
️Wages 130% of revenue 3%
️Underlying loss £28.8m 14%
️Player sale profits £8.1m 22%
️Pre tax loss £21.6m 42%
️Player purchases £10.7m 80%
️Gross squad cost £19.9m 17%
️Accumulated losses £60.7m

Wages as 130% of revenue is insane. Particularly given league performance.

Other bits that stood out for me:

Commercial income dropped to £5.9m in 2025 from £7.8m in 2024 and £9.5m in 2023.

Wages rose from £26.6m in 2023 and £27.3m in 2024 to £29m in 2025.

And the cost of the highest paid director which had been £185k in 2023 and £178k in 2024 was £335k in 2025.

As I’ve said before, we will need to see this year’s accounts to judge if there is any positive movement since but there no escaping the fact that this is really dreadful.

It does indeed make for grim reading

The players in the final years of high wage contracts should help, I believe Fulton was one of the highest earners and he signed his extension on reduced terms. I'm sure that would also include the very high wages we paid to get LoB here last winter window.

Highest paid director in 2025... would that be before the previous ownership was shown the door I wonder?

Its easy to see though why the new owners have made improving revenue streams and sponsorships a key area to target.

 

[sit_down_jack]

Don’t like the look of that wage percentage especially. It’s what killed us when we came down from the PL. I’d like to think we’ve done a lot to offset that with the owners having been in charge for a full season now. This highlights why recruitment should be no.1 priority for clubs like ours. If you can consistently find those gems, you don’t have to pay through the nose for fees or wages.

 

[Londonlisa2001]

It does indeed make for grim reading

The players in the final years of high wage contracts should help, I believe Fulton was one of the highest earners and he signed his extension on reduced terms. I'm sure that would also include the very high wages we paid to get LoB here last winter window.

Highest paid director in 2025... would that be before the previous ownership was shown the door I wonder?

Its easy to see though why the new owners have made improving revenue streams and sponsorships a key area to target.

I wouldn’t be so sure that Fulton will have signed on significantly reduced terms. Why would he?

But agreed that we took some high paid players off the books last summer,

Highest paid director would be Coleman I imagine. So this ownership.

Remember that much of this ownership (Cravatt, Morris, Coleman) have been in place since the summer of 2023. There was obviously a big shakeup in November 2024 when Cohen and Morse joined and Levien etc left and we think that Coleman reduced but Coleman is still a director of the club.

There was no ‘new ownership’ last summer which many on twitter seem to think happened. No change has happened since November 2024.

 

[Londonlisa2001]

Don’t like the look of that wage percentage especially. It’s what killed us when we came down from the PL. I’d like to think we’ve done a lot to offset that with the owners having been in charge for a full season now. This highlights why recruitment should be no.1 priority for clubs like ours. If you can consistently find those gems, you don’t have to pay through the nose for fees or wages.

The current owners came on board alongside the levien / Kaplan lot in the summer of 2023. With others in November 2024. So significant change in that November. Nothing since.

 

[Neath_Jack]

Oh sorry - I didn’t see that. I haven’t looked at that thread. Apologies.

But yes, agreed. It’s really dreadful.

Nothing to apologise for, was just saying when I saw it this morning I thought oh oh.

 

[sit_down_jack]

The current owners came on board alongside the levien / Kaplan lot in the summer of 2023. With others in November 2024. So significant change in that November. Nothing since.

Fair point. I just hope we aren’t running up the wage bill and crossing our fingers. We do seem to be making better decisions re contract lengths and not letting them run down. Hopefully the amounts we’re offering are sensible.

 

[Cinio Dydd Sul]

Smurph will be fine with all this though

 

[Smurph]

Smurph will be fine with all this though

Is what it is.