Kit release?

[exiledclaseboy]

The most surprising thing is that the club kept it quiet and no journalists (real ones I mean) got the scoop.

 

[cadleigh]

I don't suspect I am alone in not even considering Wrexham a derby, thats been done to appeal to said American audience.

I'm struggling to give too much of a toss either way but we need to remember we are a football club not a hollywood sideshow which is what Wrexham have become

I don’t disagree. But if Wrexham are trying to pretend it’s a derby (which it obviously isn’t) we’d be mugs not to respond in some way or, as I said in my previous post, we’ll be set up as the ‘other one’ at best or ‘the bad guy’ at worst. That tweet said ‘we know the game you are playing, let’s play a different one instead’. I hope that’ll draw a line under any direct competition but if it sets us up to appeal to more international fans then that’s fine by me.

 

[jack123]

I watched the first couple of seasons of Welcome to Wrexham, and thought it was pretty interesting, but the latest is just utter embarrassment cringe, so for that reason I wish to see them smashed to smithereens every game.

 

[Neath_Jack]

I don’t disagree. But if Wrexham are trying to pretend it’s a derby (which it obviously isn’t) we’d be mugs not to respond in some way or, as I said in my previous post, we’ll be set up as the ‘other one’ at best or ‘the bad guy’ at worst. That tweet said ‘we know the game you are playing, let’s play a different one instead’. I hope that’ll draw a line under any direct competition but if it sets us up to appeal to more international fans then that’s fine by me.

Our official site called it a Welsh derby when the fixtures were released. Feels like both clubs are trying to force a rivalry.

I don’t care either way I’ll be honest. They’re not fussed on us, especially since all the negative press we get on social media regarding our Union Jack wavers. Can’t say I blame them on that front neither.

 

[J_B]

The most surprising thing is that the club kept it quiet and no journalists (real ones I mean) got the scoop.

I had it as an EXCLUSIVE but I didn’t tell anyone.

 

[exiledclaseboy]

I had it as an EXCLUSIVE but I didn’t tell anyone.

Got to protect those sources, JB. Best way to do that is wait until someone else breaks the news then say you knew all about it but couldn’t say anything. Foolproof. It’s how watergate was broken.

 

[Darran]

The obvious answer to all this is the new kit will be released when the kids have broken up from school.

 

[PSumbler]

I don’t disagree. But if Wrexham are trying to pretend it’s a derby (which it obviously isn’t) we’d be mugs not to respond in some way or, as I said in my previous post, we’ll be set up as the ‘other one’ at best or ‘the bad guy’ at worst. That tweet said ‘we know the game you are playing, let’s play a different one instead’. I hope that’ll draw a line under any direct competition but if it sets us up to appeal to more international fans then that’s fine by me.

I'm not convinced it makes us appeal to more international fans... I don't think anyone who is a fan of said person is all of a sudden going to be putting Jay Fulton posters on their wall...

 

[Ringwood]

There must be 40 clubs nearer to Wrexham than us. No derby or rivalry for me

Unless there is merit in being the top placed Welsh club in the EFL

 

[jack_lord]

When do we play Wrexam

 

[Gors Buster]

We spent the afternoon in the Uplands with a load of Wrexham fans before the FAW final. Great bunch of boys. If my dartboard memory is correct, they’d already been relegated and it was the last game at the Vetch. Great atmosphere.
Other than Leicester’s title run, Wrexham are probably the only other team that I’ve wanted to do well and kept an eye on their scores (pre takeover).
This will be more of a Byker Grove Vs Denton Burn rivalry.

 

[Jackareme]

Living proof of the deficiencies of AI

 

[Londonlisa2001]

Hold your breath for this rant.

Honestly, the self entitletment and arragance from many fans on social media, etc is insane. Is it a media circus with Wrexham? Yes. Has it benefited them. Yes! Why are we sitting here saying does it make us look small or is it pathetic to have 2 clubs from Wales trying to create some Hollywood media buzz.?

Take a step back people. This is a business. And the football world is changing. Top celeb names, doing a Wrexham is now becoming the norm. Many might not like it, but it's a model that has worked for them. It might not work for every club, but what's the alternative? Maybe we just go down the leagues and get Bonnie Tyler to be holding a shirt? Will that make you happy? Maybe doing a Delia Smith? Let's Be Havin Ya!

At the end of the day, if this means more eyes are on the club, and in the media, this only benefits the club and it's growth on and off the pitch.

Maybe next year there will be a documentary on Disney channel, about Welsh rivals? Who knows. And in a lot of people's eyes, who cares? But the club does.

There is an argument to what is the right and wrong way to rise up the leagues? Who knows? But this is a business. And if that means having a Modric, or a Snoop to push the brand to help the club across the board. Then bring it on.

On side note - I don't like Wrexham, never watched any documentary and could care less about them. But if my non football fan neighbour is talking to me about, have you watched that documentary about Wrexham then that tells you what you need to know.

The fan base is probably split between those that would be thrilled with a Disney channel documentary about a ‘rivalry’ between us and Wrexham and those that think it would be an embarrassment.

It’s not arrogant or self entitled to think tagging Ryan Reynolds on our kit launch is a cringe fest.

I agree with you about the importance of the business side of things but too often the new breed of football club owners mistake short term noise for long term advantage.

Football is a ‘business’ where the two things are often very separate.

There seems to be little differentiation between customer acquisition in the US for example and locally. In fact, more emphasis is placed on the former (there’s a reason those tweets were put out at a time to catch a US audience rather than local). Obviously it’s a far bigger market. But it’s also a far more temporary market.

If you acquire a US customer because of an association with Snoop for example, what does that mean for the club? A shirt, some merchandise, possibly a subscription to Swans TV until the enthusiasm wears off.

If you acquire a ‘customer’ in Swansea, that could mean a lifetime of going to matches, introducing family to the club by taking kids along, them becoming ‘customers’ for their lifetimes and so on.

Businesses when looking at the commercial side of things look at customer acquisition but more importantly should look at customer lifetime value. What that customer spends with you over the lifetime of their association. A local customer could end up spending thousands more over the lifetime of their association than a US customer.

Wrexham have obviously done hugely well with their Tv contract. Good luck to them. But I am glad it’s not us. It’s a circus. And interestingly they seem to be finding it harder than they perhaps thought to attract players at the moment. And if they don’t, whet will that TV audience do if the success falters for a few seasons. If they don’t continue to enjoy success but stagnate or even get relegated. The audience will, I suspect, begin to melt away and turn to the next thing.

As an aside, the involvement of Modric is positive in my view. The involvement of Snoop will depend on what it is. If he is actually going to be involved as an investor for example, that’s great. If he’s just been paid to wear the shirt, that’s not so great.

Still doesn’t mean involving Wrexham in our kit launch (and I do think we probably put out tweets in the wrong order) and having the pinned post on our site showing a picture of Ryan Reynolds in a Wrexham shirt isn’t crass.

 

[IAN05]

The fan base is probably split between those that would be thrilled with a Disney channel documentary about a ‘rivalry’ between us and Wrexham and those that think it would be an embarrassment.

It’s not arrogant or self entitled to think tagging Ryan Reynolds on our kit launch is a cringe fest.

I agree with you about the importance of the business side of things but too often the new breed of football club owners mistake short term noise for long term advantage.

Football is a ‘business’ where the two things are often very separate.

There seems to be little differentiation between customer acquisition in the US for example and locally. In fact, more emphasis is placed on the former (there’s a reason those tweets were put out at a time to catch a US audience rather than local). Obviously it’s a far bigger market. But it’s also a far more temporary market.

If you acquire a US customer because of an association with Snoop for example, what does that mean for the club? A shirt, some merchandise, possibly a subscription to Swans TV until the enthusiasm wears off.

If you acquire a ‘customer’ in Swansea, that could mean a lifetime of going to matches, introducing family to the club by taking kids along, them becoming ‘customers’ for their lifetimes and so on.

Businesses when looking at the commercial side of things look at customer acquisition but more importantly should look at customer lifetime value. What that customer spends with you over the lifetime of their association. A local customer could end up spending thousands more over the lifetime of their association than a US customer.

Wrexham have obviously done hugely well with their Tv contract. Good luck to them. But I am glad it’s not us. It’s a circus. And interestingly they seem to be finding it harder than they perhaps thought to attract players at the moment. And if they don’t, whet will that TV audience do if the success falters for a few seasons. If they don’t continue to enjoy success but stagnate or even get relegated. The audience will, I suspect, begin to melt away and turn to the next thing.

As an aside, the involvement of Modric is positive in my view. The involvement of Snoop will depend on what it is. If he is actually going to be involved as an investor for example, that’s great. If he’s just been paid to wear the shirt, that’s not so great.

Still doesn’t mean involving Wrexham in our kit launch (and I do think we probably put out tweets in the wrong order) and having the pinned post on our site showing a picture of Ryan Reynolds in a Wrexham shirt isn’t crass.

Agree with much of that, but no reason why you can’t maximise the value of local support base and tap into the more temporary international one.

Influencer marketing exposure is incredibly valuable when you are looking for commercial partners, sponsors etc as it becomes all about reach.

The ownership group ( Popstepanov particularly) are vastly experienced in this area.

I can’t see us having paid for Snoop for a one off piece, much more likely that he is an investor I’d say. That would add significant value in my opinion

 

[Londonlisa2001]

Agree with much of that, but no reason why you can’t maximise the value of local support base and tap into the more temporary international one.

Influencer marketing exposure is incredibly valuable when you are looking for commercial partners, sponsors etc as it becomes all about reach.

The ownership group ( Popstepanov particularly) are vastly experienced in this area.

I can’t see us having paid for Snoop for a one off piece, much more likely that he is an investor I’d say. That would add significant value in my opinion

Agree you can do both. In which case that’s optimal. But I worry that the local market just isn’t treated with the same degree of importance.

Just a few recent examples of that. First the stupidly late kit launch. Holidays will start next week and people won’t have had the chance to get shirts so you’re losing a big window in missing that.
Secondly, the mascot packages. Insane. I’m sure they’ll be taken up, but the opportunity for kids from all backgrounds in the area to join up to enter draws every week was there and has been lost for the sake of short termism.
Thirdly the lack of focus in clever pricing to address the increasingly empty family stand. Much more could be done in filling that up with potential future supporters week after week.

There are lots of little things that indicate that local supporters are a distant second at the moment to chasing US money.

Look hopefully it all works. And I know people keep saying that they’re experienced in sponsorship etc. but when the new training wear sponsor is a paving company that has about £12k in net assets (according to their accounts in companies house) I’m not convinced we are doing the best we can.

I would certainly hope we haven’t paid Snoop to do a one off given he’s been pictured in endless kits over the years, so let’s hope we are looking at an investment. It’s a weird mix with Modric though…