Norwich City business model for success

[Pacemaker]

Deleted link not working

 

[Longlostjack]

If you could just post your sign in details

 

[GixerJack]

If you could just post your sign in details

Too subtle I reckon

 

[Baron Goblet]

In comparison with many top tier clubs, NFC lacks owner investment, something they are working on for the future.
The other three pillars are 1. Ticketing, marketing, merchandise, sponsorship 2. Broadcast and prize money. 3. Player trading.
Without the 4th pillar, investment, they will in all likelihood continue to be the yo yo club between the top two tiers.
This in itself is an achievement.
Over the last ten years, half the time has been spent in the Premiership.
The club has proven to be better than all at gaining promotion without owner investment.
Kensell puts the consistency down to the hard work and dedication of the owners which in itself is a significant investment which sees the club attract and retain some good players and staff.
NFC now has around 40 sponsor partners across 3 tiers: Big, medium, small.

......
What stands out in terms of communication is that Kensell has delivered his business Model over the last five years and has done this better than most clubs.
Interestingly, the club normally makes a loss in the EFL and a profit in the EPL, principally due to broadcast revenue
The rules stop the tendency to behave like Stoke.

 

[Pacemaker]

If you could just post your sign in details

Sorry only just saw this, I read it off Twitter without signing in, I will see if I can find original article.

 

[Pacemaker]

If you could just post your sign in details

https://t.co/FMrHWeIDlO

 

[Badlands]

In comparison with many top tier clubs, NFC lacks owner investment, something they are working on for the future.
The other three pillars are 1. Ticketing, marketing, merchandise, sponsorship 2. Broadcast and prize money. 3. Player trading.
Without the 4th pillar, investment, they will in all likelihood continue to be the yo yo club between the top two tiers.
This in itself is an achievement.
Over the last ten years, half the time has been spent in the Premiership.
The club has proven to be better than all at gaining promotion without owner investment.
Kensell puts the consistency down to the hard work and dedication of the owners which in itself is a significant investment which sees the club attract and retain some good players and staff.
NFC now has around 40 sponsor partners across 3 tiers: Big, medium, small.

......
What stands out in terms of communication is that Kensell has delivered his business Model over the last five years and has done this better than most clubs.
Interestingly, the club normally makes a loss in the EFL and a profit in the EPL, principally due to broadcast revenue
The rules stop the tendency to behave like Stoke.

'Over the last ten years, half the time has been spent in the Premiership.
We've been in the PL 7 of the last 10 seasons without owner investment!

 

[Longlostjack]

If you could just post your sign in details

https://t.co/FMrHWeIDlO

Thanks Pacemaker !

 

[Dr. Winston]

“You have an awful lot of Norwich fans who absolutely love Delia to death,” says Robin Sainty, chair of the Canaries Trust, a supporters group. “A small minority of people absolutely detest her, who think we should be selling out to an Arab multibillionaire or whatever. Then there are quite a lot in the middle who . . . appreciate what she’s done but think it would be quite nice to be a rich club.”

Re-educating the fans is one of the hardest things the game has to do if a sustainable future is going to be had for every team in the pyramid.

For every supporter who accepts that clubs need to be run within their financial limitations, there are probably three or four who would sell their souls to Satan and damn the consequences for a couple of multi million pound signings.

 

[Baron Goblet]

Reading is another interesting club.
Since Madaejski withdrew after building a new stadium they also strive to survive in a similar business model to Norwich, Swansea, Barnsley etc. It sure is a fascinating topic, we sort of had the Delia angle but lost it with new owners.
I was particularly interested in the KPIs and Model brought in by the AMerican commercial fellow.
It struck me that with the years in the Prem, we should have seen broadcast revenue return a decent profit.
The missing link appears to be the sponsorship set up. Swansea has a huge catchment similar to Norwich. We appeared to throw money at AYew, Bony, Clucas.
WHat amazed me is that we gave a large salary to someone who did not appear to achieve what Kensell has at Norwich and appointed Bradley at a critical time then went on to appoint and sack managers under dubious circumstances.
We were a laughing stock, lets not forget our recent history and the mis management that followed.

 

[monmouth]

2013 we had a better model and then Jenkins thought he could be Tutumlu and Monk could be Laudrup.

Talk about poundshop.