Made an account just for this post.
There's something very suspect about this sponsor.
The brand did not exist online 4 days ago, so it's popped out of nowhere. They market like a premium brand but if they're providing for the concourse it's going to be instant granules, surely. Their website only exists on the wider Gulf Oil domain, and their marketing also talks like they have coffee shops (mentioning how good it is to interact with their baristas) despite... also noting the product can't be bought anywhere yet.
I am immediately reminded of the Mission Winnow Ferrari F1 sponsor, which was a front for Malboro:
https://youtu.be/H7M74iEonn0?t=480
My gut feeling is that this is sportswashing for a 'big oil' brand in an era where they're starting to be viewed in similar or even worse terms than tobacco companies. There's also of course the corporate hobnobbing between them and our owners (who are of course venture capitalists with fingers in many pies) as well as any potential tax shennanigans - although I'll hold my hands up on that and say I completely lack the expertise to know if that's relevant or plausible.
I'll be pleased if I'm proving wrong but I suspect this is a brand you'll never see outside of the stadium, and while I agree I'm always pleased to see no gambling sponsors, I don't think we're many rungs up the ladder of ethics here.