• Thank you very much | Diolch yn fawr

    All at JackArmy.net would like to thank everyone who has played a part on this site over the past 25 years whether that is through writing, contributing, moderating, posting or just visting and reading.

    Without any of you the work that has gone into the site would have been pointless and we will always be proud that we built, generated and managed a community that was such a big part of the Swansea City supporting life for so long.

    It has been a pleasure to bring to you the site for so long but the time is now right to turn the lights out for the last time but we do it both with a heavy heart and a sense of pride driven by the so many messages received since we announced the closure.

    The site will remain here for a period until we archive and mothball it for the last time later this summer but all aspects are in a read only format.

    Thank you though for all the memories

    Phil Sumbler
    Owner, jackarmy.net

Welcome Snoop

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The jealousy is real today. Would have loved to have seen that
It's mad buzz about the place. I'm really excited about tonight. Honestly can't remember last time I was this nervous (in a good way) and excited. And I have 0 Shame in saying that. This is and will be a Massive boost to the club both within Swansea and also international attention. Just don't lose now lads 😂
 
Snippet From Tom Gorringe BBC Interview.

"The reality is that if we operated within our natural resources we couldn't compete financially," says Gorringe, speaking just after helping show Snoop around the club's training base on Monday afternoon where he met players and staff.

"PSR (profit and sustainability rules) is our biggest constraint. We are up against sides with parachute payments and we have one of the lowest turnovers.

"We have to think of new ways to generate income. We are an underdog and part of the attraction for him is the difference he can make with the pull he naturally has."

That pull includes more than 100 million social media followers – more than Wrexham's ownership combined – that Swansea have already looked to make the most of.

Beyond growing the brand and the wider fan base, which Gorringe admits "takes time", there have already been tangible benefits.

Income has seen tie-ins, including clothing collaborations with Snoop's own publishing label, the iconic Death Row Records that was once the home of Dr Dre and Tupac Shakur.

"By December, our retail business surpassed last year's revenue," says Gorringe, who has previously suggested that sponsorship deals for next year are set to be bigger and better than any previous agreement.
 

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