Managing the Message: How Swansea City Is Curating Its Power Narrative

[swansnews]

Managing the Message: How Swansea City Is Curating Its Power Narrative

Two articles. Two men. One message. On Monday, WalesOnline published a curious double feature: a blunt club statement distancing Swansea City from Martin Hod

jackarmy.net

 

[Dr. Winston]

My concern would be if Cravatt and Co are hanging onto Dimi as "their football guy" in much the same way as Kaplan and Co still depended on Jenkins after their takeover. When one individual holds so much sway not much good tends to come of it IMO, especially individuals with such, let's say well developed senses of self as those two.

 

[Mamaswan]

I know for a fact Worth was the one to bring in Galbraith. I spoke to his agent at the Wales game.

 

[swannage]

I know for a fact Worth was the one to bring in Galbraith. I spoke to his agent at the Wales game.

Identified him? Or did the work with the agent as well? If the latter then that backs up the claim that it was Worth who got the deals done, not Montague

 

[Mamaswan]

Identified him? Or did the work with the agent as well? If the latter then that backs up the claim that it was Worth who got the deals done, not Montague

He didn't really go into that amount of detail but did say Worth had been trying to bring him in since January.

 

[tardylum]

It would be great if they put Worth on camera for an interview with the club to talk about the window just gone, where we are headed and what our plans are for the future. This speculation is tiresome.

In the void and with so little said by the club, it seems like the media will keep picking at them and no news can be construed as bad news or worrying. Especially because of Worth's background and with so little known about him away from people suggesting he is an old forum user, it feels like a lot of fans are anxious about his fit in the job.

Positive window and the most stable team we have had in a long time, the sooner we can get this cleared up and let Sheehan and him get to work for the next window without all this speculation, the better.

 

[Risc]

It would be great if they put Worth on camera for an interview with the club to talk about the window just gone, where we are headed and what our plans are for the future. This speculation is tiresome.

In the void and with so little said by the club, it seems like the media will keep picking at them and no news can be construed as bad news or worrying. Especially because of Worth's background and with so little known about him away from people suggesting he is an old forum user, it feels like a lot of fans are anxious about his fit in the job.

Positive window and the most stable team we have had in a long time, the sooner we can get this cleared up and let Sheehan and him get to work for the next window without all this speculation, the better.

Are Heads of Recruitment usually public facing at clubs though? I can't think of many examples, if any. Not sure on what all the speculation is about to be honest.

He find the players and Gorringe signs them, no different to what has happened all summer, but just with Montague doing some of the deals early on by the sounds of it.

 

[exiledclaseboy]

I don’t think old Dimi needs to do an intimate, sit down press interview “getting to know Adam Worth” style or anything. I’ve no interest in reading that, the internet would probably run out of bandwidth and given he’s previously gone to great, sometime remarkable, lengths to hide and/or change his identity I doubt that’s something he’d have any interest in doing. And that’s his right.

From the club’s perspective though, they can’t keep putting his name out there in statements etc, and giving him credit for sourcing signings as they have done (not unreasonably) andnot expect people to become curious as to who the fella is. And they won’t have been putting his name out there without his knowledge/permission.

In short, they can’t have it both ways. Keep dropping his name and he becomes a public figure Swans fans are going to be curious about. Pointless then whining when people start asking questions.

 

[Smurph]

I don’t think old Dimi needs to do an intimate, sit down press interview “getting to know Adam Worth” style or anything. I’ve no interest in reading that, the internet would probably run out of bandwidth and given he’s previously gone to great, sometime remarkable, lengths to hide and/or change his identity I doubt that’s something he’d have any interest in doing. And that’s his right.

From the club’s perspective though, they can’t keep putting his name out there in statements etc, and giving him credit for sourcing signings as they have done (not unreasonably) andnot expect people to become curious as to who the fella is. And they won’t have been putting his name out there without his knowledge/permission.

In short, they can’t have it both ways. Keep dropping his name and he becomes a public figure Swans fans are going to be curious about. Pointless then whining when people start asking questions.

They probably can't find a camera with enough width to get his head on the screen either.

 

[tardylum]

Are Heads of Recruitment usually public facing at clubs though? I can't think of many examples, if any. Not sure on what all the speculation is about to be honest.

He find the players and Gorringe signs them, no different to what has happened all summer, but just with Montague doing some of the deals early on by the sounds of it.

I have seen quite a lot of more public facing people in that role in the last few years. Often clubs will put out a short interview about the window when it happens and they will be present at club forums and events like that.

It seems like Worth's role is bigger than a normal Head of Recruitment. Montague has left, so Gorringe and Worth will now split his role as they will not be hiring a replacement. So he is now more than just a Head of Recruitment for us.

I don’t think old Dimi needs to do an intimate, sit down press interview “getting to know Adam Worth” style or anything. I’ve no interest in reading that, the internet would probably run out of bandwidth and given he’s previously gone to great, sometime remarkable, lengths to hide and/or change his identity I doubt that’s something he’d have any interest in doing. And that’s his right.

From the club’s perspective though, they can’t keep putting his name out there in statements etc, and giving him credit for sourcing signings as they have done (not unreasonably) andnot expect people to become curious as to who the fella is. And they won’t have been putting his name out there without his knowledge/permission.

In short, they can’t have it both ways. Keep dropping his name and he becomes a public figure Swans fans are going to be curious about. Pointless then whining when people start asking questions.

This feels sensible. It is inevitable that Worth will need to be a bit more of a public figure because of his increasing influence at the club and it feels like something they should do proactively now rather than waiting.