That's a bit of a myth. Swansea Urban Area (including Neath and Port Talbot) is 300,000. Even adding in Carmarthenshire and parts of Powys it's really around 500,000. Yes, I know there are fans in the Glamorgan Valleys and Bridgend but it's not that big a population. Oxfordshire's population is close to 750,000. The Bristol Clubs have a catchment area of over 1.7million (city, Somerset and South Gloucestershire). Whilst I agree we could market better (and there are some signs of that) then I would suggest 18K is our realistic target in the EFL. Many PL games did not sell out after the initial excitement. We really are not going to draw more than 25k in the PL (except perhaps MUFC and LFC and the local plastic mancs and scousers).