The issue I mostly have is with people who quote, tweet, repost, whatever stats without having the first inkling of what went into generating them.
The one that springs immediately to mind is the recent one with Tymon, where he apparently created the most chances of any player in the division. This was immediately used by some as a stick to beat Vipotnik with.
Ask these people what actually constitutes a chance, what methodology was used in the collation of these stats or where these chances were and they have no idea. None whatsoever. It's a bright shiny number that they think backs up their argument so they throw it in there. Without context it's a completely meaningless number, and football is chock full of those these days.
I noticed early on this season that Tymon had very good expected assists stats and therefore paid particularly close attention to his efforts from then on. And what my eyeballs revealed were a steady stream of excellent crosses that were begging to be buried, which Vipotnik, Bianchini, Ronald and Eom consistently squandered. So, observations absolutely backed up the stats. This is a perfect example of how stats can provide useful feedback that help gain a deeper understanding of what unfolds.
The fact that Tymon's crossing excellence has not been more widely acknowledged is because when the chances that he's created have been routinely missed, the emphasis, understandably, is on the failure to score rather than the quality of the cross. Which is a limitation of the eyeball test, the natural cognitive bias to put almost exclusive attention on good or bad shooting or defending.