Season 24/25 | The Official Match Thread | Sunderland 0 Swansea City 1 | Att: 42,263 | The EFL Championship

[swan65split]

Great result, great day, sadly ruined , I read a post that former Swan Tony Screen has passed away RIP YJB

 

[Pegojack]

Great result, great day, sadly ruined , I read a post that former Swan Tony Screen has passed away RIP YJB

RIP.

 

[Cooperman]

Missed the game but a great result. Getting increasingly uncomfortable about changing the manager. What is the criticism of Sheehan based on?

Same for me.

 

[Londonlisa2001]

Don't imagine it's tons, but it might be a bonus for Au Vodka being linked purely from fan point of view. With owners history with us.

Why?

Our official twitter feed has over a million followers. That’s worth an amount of money to be posting out an AU Vodka moment of the match every week. Plus various other exposures.

The club need to make sure we are extracting maximum value for this sort of activity given we need to increase revenue.

Happy if we can maximise relationships with local businesses but not if we are underselling ourselves. I’ve no idea whether we are btw but I know we are on stadium naming rights and I’d be interested to know if we are on this as well.

 

[Swans Jack]

Why?

Our official twitter feed has over a million followers. That’s worth an amount of money to be posting out an AU Vodka moment of the match every week. Plus various other exposures.

The club need to make sure we are extracting maximum value for this sort of activity given we need to increase revenue.

Happy if we can maximise relationships with local businesses but not if we are underselling ourselves. I’ve no idea whether we are btw but I know we are on stadium naming rights and I’d be interested to know if we are on this as well.

Again I don't know the inner working of Swansea and their target audience, but as I work within marketing and have done so for over 20 years plus, there clearly is something that has benefited. If alone you take into consideration the links of the owner and Swansea. I have seen endless articles and features with even Eden Hazard and the owner who wa a promoting the drink and then links to Swansea. Could analyse all day, but won't bore you

On side note, a million people on Twitter is great, but only if it's the target audience. Trust me, I have and experienced campaigns that have drawn millions of views and little return, while other campaigns more targeted with less views has brought more business. It's knowing your product and who your target audience is.

 

[monmouth]

Again I don't know the inner working of Swansea and their target audience, but as I work within marketing and have done so for over 20 years plus, there clearly is something that has benefited. If alone you take into consideration the links of the owner and Swansea. I have seen endless articles and features with even Eden Hazard and the owner who wa a promoting the drink and then links to Swansea. Could analyse all day, but won't bore you

On side note, a million people on Twitter is great, but only if it's the target audience. Trust me, I have and experienced campaigns that have drawn millions of views and little return, while other campaigns more targeted with less views has brought more business. It's knowing your product and who your target audience is.

I think the point is, and with the stadium, the Morgan’s should not get it cheap. God knows MM has extracted more than his pound of flesh.

 

[Swansea93]

We was the second team to beat Sunderland on home turf yesterday, makes it even more impressive.

 

[Londonlisa2001]

Again I don't know the inner working of Swansea and their target audience, but as I work within marketing and have done so for over 20 years plus, there clearly is something that has benefited. If alone you take into consideration the links of the owner and Swansea. I have seen endless articles and features with even Eden Hazard and the owner who wa a promoting the drink and then links to Swansea. Could analyse all day, but won't bore you

On side note, a million people on Twitter is great, but only if it's the target audience. Trust me, I have and experienced campaigns that have drawn millions of views and little return, while other campaigns more targeted with less views has brought more business. It's knowing your product and who your target audience is.

Again, the links with the whole Hazard thing are clearly benefitting AU as brand recognition but it’s unclear how that is benefitting the club.

And I understand completely about followers being worthless if they are not targeted to the right audience. In this case, it’s clear that football fans (largely male, largely relatively young) will be pretty close fit to the target audience for a vodka brand. Particularly one like AU.

Going forward, the club need to be switched on to the value of their product and make sure they don’t undersell it. I fear that for a long time now they’ve taken the view that any money is better than no money. That’s simply not true if it undervalues the brand going forward.

If you take the stadium naming rights, the deal was disclosed as ‘7 figure’ over ten years. That could be as low as £100k per year. Even at double that, it’s lower than the amount from Liberty which was signed when we were in League 1 with almost no global exposure whatsoever - before we became a relatively recognisable brand. Anyone typing in Swansea.com will be led to the brands owned by Martin Morgan. That’s of great value to him and needs to be valued accordingly by the club. Or else, don’t have a naming sponsor for the stadium at all. Better to have it associated with the club if it’s only being valued at a small amount.

Anyway - as I said, I have no idea how much AU are paying the club. I hope it’s appropriate.

 

[RodgerTheDodger]

Again, the links with the whole Hazard thing are clearly benefitting AU as brand recognition but it’s unclear how that is benefitting the club.

And I understand completely about followers being worthless if they are not targeted to the right audience. In this case, it’s clear that football fans (largely male, largely relatively young) will be pretty close fit to the target audience for a vodka brand. Particularly one like AU.

Going forward, the club need to be switched on to the value of their product and make sure they don’t undersell it. I fear that for a long time now they’ve taken the view that any money is better than no money. That’s simply not true if it undervalues the brand going forward.

If you take the stadium naming rights, the deal was disclosed as ‘7 figure’ over ten years. That could be as low as £100k per year. Even at double that, it’s lower than the amount from Liberty which was signed when we were in League 1 with almost no global exposure whatsoever - before we became a relatively recognisable brand. Anyone typing in Swansea.com will be led to the brands owned by Martin Morgan. That’s of great value to him and needs to be valued accordingly by the club. Or else, don’t have a naming sponsor for the stadium at all. Better to have it associated with the club if it’s only being valued at a small amount.

Anyway - as I said, I have no idea how much AU are paying the club. I hope it’s appropriate.

Plus, "Liberty" was a much better name. A very good name in fact.

 

[bakajack]

Again, the links with the whole Hazard thing are clearly benefitting AU as brand recognition but it’s unclear how that is benefitting the club.

And I understand completely about followers being worthless if they are not targeted to the right audience. In this case, it’s clear that football fans (largely male, largely relatively young) will be pretty close fit to the target audience for a vodka brand. Particularly one like AU.

Going forward, the club need to be switched on to the value of their product and make sure they don’t undersell it. I fear that for a long time now they’ve taken the view that any money is better than no money. That’s simply not true if it undervalues the brand going forward.

If you take the stadium naming rights, the deal was disclosed as ‘7 figure’ over ten years. That could be as low as £100k per year. Even at double that, it’s lower than the amount from Liberty which was signed when we were in League 1 with almost no global exposure whatsoever - before we became a relatively recognisable brand. Anyone typing in Swansea.com will be led to the brands owned by Martin Morgan. That’s of great value to him and needs to be valued accordingly by the club. Or else, don’t have a naming sponsor for the stadium at all. Better to have it associated with the club if it’s only being valued at a small amount.

Anyway - as I said, I have no idea how much AU are paying the club. I hope it’s appropriate.

It definitely feels like an unfair exchange, AU Vodka certainly seems like it gets far more out of this than Swansea City do