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Swansea documentary in the works

Doing community projects was not what I was talking about when I spoke about clubs being an integral part of the communities in which they are based.

And cool is an issue for football as cool quickly becomes not as cool as the next thing.

These days a new fan in Asia or the States is seen as valuable as a local fan. The issue is that it’s the local fans who will have generations of their families who will all be supporters. The lifetime value is completely different but is often seen as secondary.

Anyway. We can all agree to differ on this stuff.

We will still never be rivals with Wrexham.

A new fan who spends money on the Swans in whatever form is valuable. They won't be preventing people in Swansea from watching us live but they may help us see better players when we're there. And the documentary may actually improve our attendances, getting even more local people to the stadium as interest builds.

Someone in America deciding they want to support us based off a TV show is all very well and good but they won't feel one iota of the way about the club that we all do with family history attached to it, living locally, driving past the stadium 3 times a week, etc. But that doesn't mean we can't milk them for all we can, for as long as we can, until it being "cool" wears off. Then we should move onto whatever becomes "cool" next.

Times change and that's that. It naturally will be sad to us as things move on from the things we know and love but it isn't objectively sad. Its dictated by changes to society like everything else.

It's a load of nonsense to me and you but brilliant to the younger fan. In the same way that the early days of the Premier League are seen by me as being magic but a load of crap to someone 40 years older than me.

The club needs to move with the times. Us older fans may not like it but if it helps us reach the younger fans then that's ensuring it survives for more generations to come.

What's the alternative? Trying to market something in 2025 in the same way we did in 1995? We all know how that'll go.

When it's all said and done though, it all boils down to turning up to cheer on 11 blokes playing for the Swans. And whatever facilitates that, be it money from Sky, a documentary, selling shirts to fans in Japan, people in Australia paying to be in a hologram stadium, becomes irrelevant.

And yeah, a rivalry with Wrexham will never really happen.... but if a manufactured one gets us some cash, why not.
 

Middlesbrough v Swansea City

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