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Swans Trust x Kieran Maguire | A look at the 2023/24 financials – and the wider world of football
In late March, Swansea City released their financial accounts for the year ending June 2024.
The accounts revealed an operating loss of approximately £15.1 million – a figure that has naturally prompted questions among supporters about the club’s financial position and wider sustainability.
To help bring clarity and independent insight, the Trust once again invited football finance expert – and friend of the Trust – Kieran Maguire to join us for a special podcast episode. This marks the third consecutive year that Kieran has taken the time to review the club’s accounts with us, and we’re incredibly grateful for his continued support and generosity.
In this episode, Kieran shares his trademark blend of expertise and wit to unpack not just Swansea City’s financial picture, but also broader trends in football finance.
From Profit and Sustainability Rules (PSR) to revenue and cost trends, and even the ongoing impact of Brexit on player trading, Kieran offers valuable context to help supporters better understand what’s going on behind the numbers.
Whether you’re a casual fan or a financial aficionado, we hope this conversation sheds light on the current state of the club and gives you the confidence to engage in these important discussions.
Listen to the full episode HERE
You can also follow Kieran on X (Twitter) (@KieranMaguire) and listen to his popular ‘Price of Football’ podcast via all major platforms or by visiting the Price of Football website
Swansea City Supporters’ Trust
23rd April 2025
“Join the Trust”
The post Trust Interview with Kieran Maguire appeared first on Swansea City Supporters' Trust.
Continue reading...
In late March, Swansea City released their financial accounts for the year ending June 2024.
The accounts revealed an operating loss of approximately £15.1 million – a figure that has naturally prompted questions among supporters about the club’s financial position and wider sustainability.
To help bring clarity and independent insight, the Trust once again invited football finance expert – and friend of the Trust – Kieran Maguire to join us for a special podcast episode. This marks the third consecutive year that Kieran has taken the time to review the club’s accounts with us, and we’re incredibly grateful for his continued support and generosity.
In this episode, Kieran shares his trademark blend of expertise and wit to unpack not just Swansea City’s financial picture, but also broader trends in football finance.
From Profit and Sustainability Rules (PSR) to revenue and cost trends, and even the ongoing impact of Brexit on player trading, Kieran offers valuable context to help supporters better understand what’s going on behind the numbers.
Whether you’re a casual fan or a financial aficionado, we hope this conversation sheds light on the current state of the club and gives you the confidence to engage in these important discussions.
Swansea City Supporters’ Trust
23rd April 2025
“Join the Trust”
The post Trust Interview with Kieran Maguire appeared first on Swansea City Supporters' Trust.
Continue reading...
