To those who complained about the Au Vodka contract and that the club gets nothing out of it - yes it does.
I think this is all part a of brand shift that was clearly needed after relegation. Martin I think was supposed to be part of it, right image, good manner, good hair, but he couldn't win games. Williams was a desperate retry of that strategy but an all round fail.
Sheehan could be, he's got got good presence in pressers and on screen, although he'll have to clean up the potty mouth and learn to be slick - but he'll have to do that anyway if he becomes the boss. Being slick is just a skill, easily learned by an intelligent person.
The lack of depth in the club's image was horribly clear at the open top bus celebration for the Carabao cup win. It was a disaster.