Club Financial Statements 2024/25

[Swans Trust News]

In the past few days, Swansea City AFC have filed its latest financial accounts at Companies House that outline the Club’s financial position as of 30th June 2025. The Club released a statement of their own earlier this afternoon.

The filed accounts record a financial loss before tax of £21.6m with a small 3.3% increase in turnover to £22.3m.

It’s important to us that Trust members and supporters are given an opportunity to better understand the Club’s financial position so once again we are delighted to confirm that Kieran Maguire, the host of the acclaimed Price of Football podcast and website has agreed to join the Trust’s finance and communications team in the coming days to discuss the accounts in more depth. We will then share a recording of that discussion across our usual platforms.

Today’s announcement coincides with a number of other EFL clubs who’ve recently announced heavy financial losses in their latest sets of filed accounts alongside some stark articles over how the financial realities of operating a competitive squad in the Championship without the benefit of parachute money is incredibly challenging.

The Trust feels the Club is continuing to be as transparent as possible in the ways it’s looking to curb its expenditure while increasing its revenue through a clear strategy that capitalises on the commercial involvement of Snoop Dogg and Luka Modric. As the Club has previously stated, this will allow us to remain competitive on and off the pitch without jeopardising our financial position.

Our regular meetings with representatives of the Club’s senior management team remain invaluable in allowing us to help understand the challenges behind its decision making and in finding innovative ways to increase its revenue streams, both commercially and from a player trading perspective.

The Trust continues to appreciate the ongoing investment into the Club from the majority ownership group and are pleased when it is in exchange for equity rather than through loans. All areas of the Club are then able to continue operating as required.

As stated above, over the coming days we will be discussing the release of the Club’s 2024/25 accounts in more depth with Kieran Maguire and will duly provide more details to our members and supporters as soon as we can.

You can also follow Kieran on X (Twitter) (@KieranMaguire) and listen to his popular ‘Price of Football’ podcast via all major platforms or by visiting the Price of Football website.

In the meantime, if anyone has any questions, please email them to us at supporters@swanstrust.co.uk

Swansea City Supporters’ Trust

1st April 2026

“Join the Trust”

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[Uxy]

Someone may want to inform the Trust there hasn't been any capital injection into the club for the last 18 months, despite that and the clubs statement stating otherwise.
Can only mean it's in the form of a loan.

 

[Longlostjack]

Someone may want to inform the Trust there hasn't been any capital injection into the club for the last 18 months, despite that and the clubs statement stating otherwise.
Can only mean it's in the form of a loan.

 

[Cinio Dydd Sul]

Someone may want to inform the Trust there hasn't been any capital injection into the club for the last 18 months, despite that and the clubs statement stating otherwise.
Can only mean it's in the form of a loan.

Pretty explicit lie from the club there then!

The trusts statement even makes reference to the 'investment' not being loans!

Bit silly to make these claims when the information is publicly accessible information?

 

[Londonlisa2001]

Ignoring the numbers, it’s pretty disappointing that both the club and the Trust have issued statements that are deliberately carefully worded to make it sound as though equity injections have gone in this season when they haven’t.

The club statement is careful in that it says investment by way of equity injection was made last season (November 2024 was the last equity injection) and ‘further investment’ was made this season. It’s designed to make readers think it’s another equity injection going in when it’s not.

Similarly the Trust says it’s ’pleased when it is in exchange for equity rather than loans’ which again is designed to make readers think it is.

To be honest, it doesn’t actually really matter whether its shareholder loans or equity - it only affects other shareholders or lenders rather than affect the company itself.

What does matter is trying to mislead while saying everything is open and transparent.

The club would do well to remember that in the UK (unlike Delaware) all filings are public.

The Trust would do well to understand that they are supposed to represent fans rather than spend time trying to craft statements that are technically correct but designed to confuse.

The numbers are awful btw. But we expected they would be. Huge cost was stripped from the club after this (the number of players leaving last summer, some of which were very highly paid). It will be more interesting to see this years numbers when they are published this time next year.

And everyone knows we need more income. Again, it will be interesting to see how that shapes up as we go forward.

What a crap fest the finances are though. Losing money hand over fist to finish lower mid table year after year. Ridiculous.

 

[Londonlisa2001]

Pretty explicit lie from the club there then!

The trusts statement even makes reference to the 'investment' not being loans!

Bit silly to make these claims when the information is publicly accessible information?

No, they’re not lying, it’s very carefully worded. In both cases. Which is a huge shame.