Finances

[AusinIsOurHero]

As far as Joma is concerned

Swansea City and Joma extend and expand working relationship | Swansea

Swansea City is delighted to confirm a long-term extension to its partnership with Spanish sportswear brand Joma that provides a significant revenue increase and includes the exclusive naming rights to the club’s academy base.

www.swanseacity.com

Ah ok - I didn't realise the extent of the agreement.
Rule out a different kit supplier then.