The drop in numbers isn't just associated with the results though.
Yes, they have been awful at times & the football has been soul destroying, but the overall matchday at the stadium is horrific.
The food & drink are expensive & generally crap.
The WIFI or phone signal inside the stadium is often non existent.
There's nothing outside or inside the ground to get peoples attention and make for a good match day experience and it costs a fortune to go.
So improving the performance on the pitch is obviously a priority, but they need to get their arse's in gear & work on the match day experience to get numbers back up.