In fairness to the boy, he has got two consecutive L’s in his name, so (as a kindly sole might point out), it’s a start! I’ve tried pronouncing it a number of times using the Welsh ‘LL’ and I’ve even tried saying Billy (as in Prince Billy, which is quite interesting in itself), but without much success, even with a gob-full of Asda oven chips, so I’ll just go with Billy of the Valley. And of course, the People of Wales should present Billy Boy with the gift of a bespoke ring, hand-crafted by druid elders, using a special cut of the Wossoccur Diamond.