The deal for families is excellent and you can see the club is trying to drive attendances.
It's been mentioned on here before about moving away fans from where they are. If that part of the ground is empty why not shove them in one of the corners in the south and then concentrate on filling the majority of the ground with home supporters. The amount of seats we lose in-between the East and West to either away fans and segregation is quite high.
These are my hypothetical ideas and someone with more brains than me can educate me on the current lay out and why it is the way it is.