Season 24/25 | The Official Match Thread | Sunderland 0 Swansea City 1 | Att: 42,263 | The EFL Championship

[swan65split]

Great result, great day, sadly ruined , I read a post that former Swan Tony Screen has passed away RIP YJB

 

[Pegojack]

Great result, great day, sadly ruined , I read a post that former Swan Tony Screen has passed away RIP YJB

RIP.

 

[Cooperman]

Missed the game but a great result. Getting increasingly uncomfortable about changing the manager. What is the criticism of Sheehan based on?

Same for me.

 

[Londonlisa2001]

Don't imagine it's tons, but it might be a bonus for Au Vodka being linked purely from fan point of view. With owners history with us.

Why?

Our official twitter feed has over a million followers. That’s worth an amount of money to be posting out an AU Vodka moment of the match every week. Plus various other exposures.

The club need to make sure we are extracting maximum value for this sort of activity given we need to increase revenue.

Happy if we can maximise relationships with local businesses but not if we are underselling ourselves. I’ve no idea whether we are btw but I know we are on stadium naming rights and I’d be interested to know if we are on this as well.

 

[Swans Jack]

Why?

Our official twitter feed has over a million followers. That’s worth an amount of money to be posting out an AU Vodka moment of the match every week. Plus various other exposures.

The club need to make sure we are extracting maximum value for this sort of activity given we need to increase revenue.

Happy if we can maximise relationships with local businesses but not if we are underselling ourselves. I’ve no idea whether we are btw but I know we are on stadium naming rights and I’d be interested to know if we are on this as well.

Again I don't know the inner working of Swansea and their target audience, but as I work within marketing and have done so for over 20 years plus, there clearly is something that has benefited. If alone you take into consideration the links of the owner and Swansea. I have seen endless articles and features with even Eden Hazard and the owner who wa a promoting the drink and then links to Swansea. Could analyse all day, but won't bore you

On side note, a million people on Twitter is great, but only if it's the target audience. Trust me, I have and experienced campaigns that have drawn millions of views and little return, while other campaigns more targeted with less views has brought more business. It's knowing your product and who your target audience is.